Charles Duhigg

Charles Duhigg’s three-step process to social change in his article “From Civil Rights to Megachurches” makes a doable idea of how to change what needs to be changed. His three steps include the ideas that one, a movement starts because of the social habits of friendship and the strong ties between close acquaintances; two, it grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together; three, and it endures because a movement’s leaders give participants new habits that create a fresh sense of identity and a feeling of ownership. He claimed “Usually, only when all three parts of this process are fulfilled can a movement become self-propelling and reach a critical mass” (87). Duhigg makes excellent points here because these ideas are what drives those in a society to make a change as well as keep it in the ways that work best for them. In a way these steps are like a puzzle, without all of them, the puzzle just never seems to fit together the right way or look the same as what was expected. When he speaks of strong ties it is especially important because of how that dynamic can affect a lot of people. In addition, the only way that more people know about it is it if it is talked about everywhere or otherwise known as community support. Overall, Duhigg presents some workable ideas of how social change should be acquired.